You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Alan Higgs.
ANA has found 2 results for you, in 109 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Developments in the measurement of readership accumulation

This paper summarises the recent UK readership accumulation study conducted by NOP on behalf of NRS Ltd. Given the increase in time-based press planning, there has been an increasing demand for up-to-date information on the rate at which average...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Julian Baim, Alan Higgs
June 15, 2004
×

Citation

Baim and Higgs (2004a, June 15). Developments in the measurement of readership accumulation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/developments-in-the-measurement-of-readership-accumulation


Research papers

Pan European audience measurement in cable television homes

This paper presents a brief summary of a survey carried out in the Autumn of 1985 designed to measure the television audience in cable television homes. The new generation of satellite delivered television stations have revolutionised the role of the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Bruce Roberts, Alan Higgs
June 15, 1986
×

Citation

Roberts and Higgs (1986a, June 15). Pan European audience measurement in cable television homes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pan-european-audience-measurement-in-cable-television-homes